Why integrating games into your site is the best business move to do right now.

by

Big or small site, learn how to integrate this new content successfully.

You are a website owner. You provide valuable content for your visitors, and no matter what type of site you manage, you work hard to deliver pictures, videos and even blog posts to entertain your audience. So why don’t add games into the basket? 

Gaming is the fastest-growing segment of the media and entertainment industry. And it looks like it will make another huge step this year due to many people being in quarantine and starting discovering games or picking up another round of their favorite title. Here you’ll learn why adding games into your site is the best business move to do right now and how to do it successfully.

Maybe you already tried integrating games on your site and it didn’t work as you expected, maybe you think your audience is not interested in gaming, maybe it never crossed your mind before because you think you don’t have enough traffic for it to work. Whatever the reasons are, this experiment can bring you wonderful results no matter the interests and size of your audience, and thanks to iFrames and affiliate links adding something like embedded games as part of your content it’s super easy to do. But before calling your IT team to start working on technicalities, first you’ll need some games to integrate. 

There are so many great developers out there like Goodgame Studios, Dorado Games, Imperia Online, Kixeye, and Bytro; they can provide you with their free-to-play games so you can embed them into your site and offer top-notch entertainment content to your visitors. 

Your goal should be to establish a sustainable revenue stream and the way to accomplish that is by having a diverse game content portfolio, meaning at least 4 different games. This allows players to find their favorite type of game and they will be more likely to start spending money. 

Speaking about money, you might be wondering by now: How am I supposed to make a business out of embedding games?

There are a few ways to monetize this and you’ll probably find a model that best suits you with time, but the way to build a strong long-lasting and mutually profitable relationship with a game developer is through revenue share. Working with this model means that the money that your users spend inside the game is shared between the two parties. Game developers can even provide exclusive promotions inside the game for users coming from your site so you can kick start this successfully. 

Once you choose the first games (or several if you want to), you contact the developer/publisher so you get access to your own tracking links and a promotional image of the game. Secondly, you integrate the tracking link on your site, publish it with the image, and that’s literally it. Now your audience can access games via your page and you have created a profitable and sustainable new business line that took a one-time effort and without spending a dime. 

If you think this is too good to be true check out this business case. Here you’ll see three different scenarios with real companies where you can compare your site and have an idea of how games could behave on your page too. If you wanna be bold and make this move and need some guidance through the whole process, feel free to get in touch with us at bizdev@bytro.com.

Although there is no 100% accurate way of predicting how these games will be received by your users, if integrating them on your site means there’s a way to improve the user experience, lengthen their session time, the overall customer lifetime value, AND increase your revenues along the way, it’s surely worth the try.

Click here to read the business cases

 by Cecilia Luna

Bytro cooperates with War Child UK

by

No matter whether you play Call of War or Supremacy 1914, chances are high that you love these games as much as we do here at Bytro. We like to spend our free time conquering the world and challenging other players in global conflicts. At the same time we are aware that we only play a game and that we are fortunate not to have to experience these simulated events in real life.

Unfortunately, there are many people out there who are not as lucky as we are. Aware of this fact, we at Bytro feel obliged to also do our share and help where we can. This is why we are teaming up with our friends at War Child to raise awareness and support children affected by conflict.

War Child delivers vital child protection, education and psychosocial support and is present in more than a dozen countries where violence and armed conflict are a fact of life. Everything War Child does is designed to have a lasting impact and help children build a better future – both for themselves and their communities.

To help the good cause we had a dedicated War Child sales event in November. For each sale 10% are going to be donated directly to the War Child charity.

We would like to thank all our players for your support of the War Child charity. It was great to see everyone coming together to help. Your efforts and commitment were truly inspiring. We managed to raise awareness for the great cause of War Child among 125.528 members of the community and raised 2.211 donations throughout the campaign period! Thank you very much!

In case you missed the opportunity to participate in our War Child sale, but would like to help War Child to support children, feel free to head over to their website and donate directly!

About Bytro
Bytro Labs GmbH is an owner-managed company, which develops and publishes technically sophisticated, browser-based and mobile online games. By now, the games have over 10 million registered users and are available in fifteen different languages. Bytro Labs was founded in 2009 by Felix Faber, Tobias Kringe and Christopher Lörken and is based in Hamburg, Germany. In the past, they were decorated as ‘Founders of the Month’ by the state of Baden-Württemberg and with the ‘Technology Fast 50 Rising Stars’ award by Deloitte.

Press contact:
Phone: +49 (0) 40 36 90 54 02
Email: press@bytro.com

Bytro reveals details of Supremacy 1: The Great War.

by

A month ago, Bytro announced Supremacy 1: The Great War, the second title launched under Bytro’s Supremacy brand. The reaction from fans has been amazing.

“Today, I’m thrilled that we went back to the brand that Bytro was built upon, and brought it to a new level. Supremacy 1 gives our passionate community loads of innovative mechanics and content to discover, at the same time it will win a new generation of players for the genre.” says Tobias Kringe, Managing Director.

Supremacy 1: The Great War takes Bytro’s long-term strategy – short LTS – genre to a new level. Building upon successful game mechanics and features of former titles like Call of War and Supremacy 1914, Supremacy 1: The Great War comes with various innovations and exciting new features:

  • More units of the First World War than ever before
  • Different armor classes add a variety of tactics
  • Extensive research menu to unlock higher level units
  • Different province terrain types influencing the unit power including different naval terrain
  • Neutral road provinces for improved movement speed of units
  • Special unit abilities which can have a decisive impact
  • Epic units!
  • Diplomacy, coalitions and alliances to get in touch with other players

Supremacy 1: The Great War will play during the time of World War 1.

Supremacy 1: The Great War is free to play and available for browser and mobile platforms at the end of August 2019. 

About Bytro
Bytro Labs GmbH is an owner-managed company, which develops and publishes technically sophisticated, browser-based and mobile online games. By now, the games have over 10 million registered users and are available in fifteen different languages. Bytro Labs was founded in 2009 by Felix Faber, Tobias Kringe and Christopher Lörken and is based in Hamburg, Germany. In the past, they were decorated as ‘Founders of the Month’ by the state of Baden-Württemberg and with the ‘Technology Fast 50 Rising Stars’ award by Deloitte.

Press contact:
Phone: +49 (0) 40 36 90 54 02
Email: press@bytro.com

Bytro announces new title Supremacy 1 – The Great War

by

Bytro extends “Supremacy” product range with upcoming new title Supremacy 1 – The Great War.

Bytro is proud to announce Supremacy 1 – The Great War, the second title launched under Bytro’s Supremacy brand. Supremacy 1 – The Great War builds upon the success of Supremacy 1914, Call of War, and Conflict of Nations to combine proven features with new and innovative gameplay. Bytro continues to focus on high quality long-term strategy games that share a realistic art style with hardcore depth and complexity.

In Supremacy 1 – The Great War, players experience the deep strategic gameplay that is unique to Bytro games in the setting of World War 1. Bytro recreates the history of warfare by taking players to one of the darkest hours of mankind. Players become head of a mighty nation in precarious Europe after the turn of the century. They challenge other players to become the undisputed sovereign leader using smart diplomacy or brute force. Everyone’s strategic skills are put to test while fighting with diverse units on different terrain and huge historic battlefields.

Supremacy 1 – The Great War is free-to-play and available for browser and mobile platforms at the end of August 2019.

About Bytro
Bytro Labs GmbH is an owner-managed company, which develops and publishes technically sophisticated, browser-based and mobile online games. By now, the games have over 10 million registered users and are available in fifteen different languages. Bytro Labs was founded in 2009 by Felix Faber, Tobias Kringe and Christopher Lörken and is based in Hamburg, Germany. In the past, they were decorated as ‘Founders of the Month’ by the state of Baden-Württemberg and with the ‘Technology Fast 50 Rising Stars’ award by Deloitte.

Press contact:

Phone: +49 (0) 40 36 90 54 02
Email: press@bytro.com